About Cradle Impact
We are an impact-driven company focused on the development of the next generation of healthy, purpose-driven leaders, businesses and communities.
Purpose | Wealth | Impact
Our Story
Cradle Impact was founded by Asanda Moloabi in 2017 as a way to help unlock the extraordinary in society and encourage others to do extraordinary things so they can go on to solve some of the world’s most pressing problems. Our goal was to create a platform that would be a ‘cradle’ for the creation of legacies infused with purpose, wealth and impact for all those who would join or benefit from our programs, projects or investments.
We have always believed that a society that is purpose-driven in how it looks to create its wealth and make its impact is exactly the kind of society we should look to leave behind as a legacy for future generations. At Cradle Impact we encourage program participants, clients and our partners to lead with purpose not only in their personal lives but across all spheres of their lives; to go on to create wealth reflective of their truest values for themselves, their loved ones and the communities they serve; and to ensure impact in all they commit to do.
Our approach focuses on the individual or servant leader first so that their vision and actions reverberate into the structure of their core relationships, their businesses, projects and society as a whole. Through this approach, we look to create a purposeful, wealthier and impactful world for future generations.
We have always believed that a society that is purpose-driven in how it looks to create its wealth and make its impact is exactly the kind of society we should look to leave behind as a legacy for future generations. At Cradle Impact we encourage program participants, clients and our partners to lead with purpose not only in their personal lives but across all spheres of their lives; to go on to create wealth reflective of their truest values for themselves, their loved ones and the communities they serve; and to ensure impact in all they commit to do.
Our approach focuses on the individual or servant leader first so that their vision and actions reverberate into the structure of their core relationships, their businesses, projects and society as a whole. Through this approach, we look to create a purposeful, wealthier and impactful world for future generations.
"Knowing yourself is the beginning of all wisdom"
— Aristotle
Our Vision
We are intentional about becoming the most trusted advisors in nurturing the legacies of healthy, purpose-driven leaders, organisations and communities.
Meet Our Founder
Our CEO & Founder, Asanda Moloabi, has a passion for creating and unlocking the extraordinary. She is always seeking opportunities to assist others to unlock the extraordinary in themselves, to lead with purpose, to live well and to intentionally create lasting, positive impact in society. She strongly believes that only those things done with intent and purpose can be truly enriching and impactful.
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Our Partners
Our Team
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